Mashed potato sales have surged at Tesco with a million more packs sold in 2023 than in 2022, leading to the opening of a new multi-million-pound mash factory. Demand rose post-pandemic and during the cost-of-living crisis. Tesco partnered with Branston for gourmet mash recipes, creating 80 jobs at the new facility. Branston aims to modernize the beloved British comfort food.
Consumers
Discover the vital role of potatoes in Culinary Medicine: A comprehensive webinar
Join Dr. Sabrina Falquier on June 5, 2024, for a webinar exploring the essential role of potatoes in Culinary Medicine. This webinar will demonstrate their versatility, nutritional benefits, and cultural importance through a live cooking demonstration. Aimed at health practitioners, the webinar will provide practical dietary guidance using potatoes to create nutrient-rich, plant-forward meals suited for diverse patient needs. Sign up to learn how to integrate America’s favorite vegetable into patient care.
Potatoes will remain classified as a vegetable, not a grain, U.S. senator says
Following protests, potatoes will remain classified as a vegetable, not a grain. Senator Susan Collins (R-Maine)reported receiving assurances from USDA Secretary Tom Vilsack, addressing concerns of misrepresentation regarding the health benefits of potatoes. This decision comes as the 2025 Dietary Guidelines Advisory Committee prepares its recommendations, affirming potatoes’ nutritional value and versatility in diets.
Possible potato shortage looms in Ireland as growers rush to late planting following bad weather
Irish shoppers may face potato shortages this summer due to delayed planting resulting from unusually wet weather, as reported by The Journal. This setback follows a poor harvest last year, further diminishing crop size. Teagasc experts predict supermarkets might resort to rationing potatoes. Additionally, with a sharp decline in Irish potato growers from 700 to 160 over the past decade, there’s a call for supermarkets to better support farmers and cease promotions of heavily discounted potatoes.
Global flavors, local tastes: The creative twist on McDonald’s fries around the world
Fast food in America is known for its consistency, but McDonald’s international outlets offer a delightful array of variations, particularly with French fries. McDonald’s adapts to global tastes, resulting in unique offerings like gravy-loaded fries in Australia and sweet corn-seasoned fries in the Philippines. With over 38,000 locations, the company ensures local flavors meet the iconic McDonald’s experience, making their fries not just famous but culturally versatile too.
The unsung hero of health: An in-depth analysis of the comprehensive nutritional profile of potatoes
This comprehensive nutrient analysis reveals that potatoes are packed with essential vitamins, minerals, and macronutrients, notably high in potassium and fiber, contributing to cardiovascular health, energy provision, digestive well-being, and overall bodily function. Advocating for a heightened recognition of its nutritional benefits, the article positions potatoes as key in global health promotion and food security, urging the industry to highlight these facts in public health discussions.
The role of potatoes in food security and nutrition worldwide: An in-depth analysis
Lukie Pieterse of Potato News Today highlights the potato’s vital role in global food security and nutrition. Rich in carbohydrates, vitamins, and minerals, potatoes yield more food per area than wheat and rice, thrive in diverse environments, and have a long shelf life, bolstering food availability. Accessible and affordable, they support vulnerable populations’ caloric needs and overall health. Despite challenges like post-harvest losses, promoting diverse preparation methods and sustainable practices can enhance potatoes’ role in a balanced diet and help combat global hunger.
New horizons in frozen cuisine: McCain Foods and Strong Roots expand their strategic partnership
McCain Foods has reinforced its alliance with Dublin-based Strong Roots, aiming to offer more sustainable, vegetable-rich frozen foods globally. With investment since 2021, McCain seeks to transform the freezer aisle with Strong Roots’ planet-friendly dishes. Their partnership focuses on growth and sustainability, with initiatives like a brand advisory council and adherence to regenerative agriculture practices. McCain’s strategic moves include recent acquisitions to diversify and enhance their offerings.
Potato farmers in Northern Ireland warn of potential shortages and price rises due to adverse weather
Weather woes in March have left Northern Ireland potato growers like William Gilmore facing a ‘write-off’ month, with potential shortages and price hikes looming. As growth lags by up to six weeks, farmers’ financial anxieties spike, and with similar struggles across Europe, the potato market faces a tough quarter ahead.

