Promotion/Marketing

International Potato Day: Celebrating diversity, nutrition, sustainability and hope in a global staple crop

The International Potato Day, to be first celebrated on May 30th following a UN resolution, honours the potato’s versatility and significance as a staple food. The German Potato Industry, employing 110,000 people, is the largest EU producer with 264,700 hectares of cultivation. Potatoes are rich in nutrients, highly versatile in cooking, resilient, and sustainable. The event underscores their role in global nutrition, food security, and reducing ecological footprints, according to a recent press release issued jointly by German potato organizations UNIKA and DKHV.

May 23, 2024

‘Leading the charge’: Potatoes New Zealand’s strategic impact on industry excellence

Potatoes New Zealand is leading advancements in the potato industry through initiatives in research, sustainability, and education. It fosters industry growth by addressing challenges, communicating achievements, and advocating for growers in government interactions. Commitment to quality and safety in seed production is evident, as well as creating awareness through resources and media engagement. Strategic planning ensures its continued direction and industry engagement.

April 22, 2024

Unlocking the potential of potatoes: FAO publishes a guide for celebrating the International Day of Potato

The first International Day of Potato will be celebrated on May 30, highlighting its crucial role in fighting hunger, fostering diversity, and extending hope. The theme “Harvesting Diversity, Feeding Hope” emphasizes its importance in addressing poverty and environmental challenges with a focus on healthier consumption practices. FAO recently published an eleven page guide to the new International Day, making us aware of what each of us can do to promote sustainable potato production and consumption.

April 15, 2024